Dusit accelerates ASAI brand expansion in Thailand, signs lifestyle hotels in Hat Yai and Phuket

ASAI Hat Yai — Samchai Road, heart of Hat Yai · 116 rooms · Opens 2027 · All-day dining, café and bar, co-working, meeting rooms, fitness

ASAI Patong Phuket — Heart of Patong (5 min from the beach, ~1 hr from the airport) · ~85 rooms · Opens 2028 · Café, Eat/Work/Play spaces, rooftop pool, fitness

Operator — Dusit International (Dusit Thani Plc)

Group portfolio — 50 hotels/resorts across 19 countries + 237 villas via Elite Havens + more than 50 others in development (including ASAI Gamuda Cove Malaysia, ASAI Aslob Cebu, and ASAI Kamaya Coast Philippines)