Taokaenoi expands into supplements, launching MePoonn, a new-format immunity-boosting shot

Taokaenoi Food & Marketing Plc is expanding into the dietary-supplement market with the launch of MePoonn 'Mee Phum' shots, in a stick-pack format that doesn't need mixing with water.

The highlight is its ImmuneUp Powder ingredient, an extract from golden cordyceps mycelium developed and patented in Thailand, combined with probiotics; the company says the extract has undergone clinical study and been published in international journals.