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TECNO reinvents itself from gaming phone to lifestyle fashion icon, putting the POVA 8 Series on billboards across the MRT

TECNO announces a rebrand from a value-focused gaming smartphone maker to a lifestyle and fashion brand, using the POVA 8 Series as its flagship with large ads across MRT stations

By Techhaus ThailandThursday, July 30, 2026
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TECNO reinvents itself from gaming phone to lifestyle fashion icon, putting the POVA 8 Series on billboards across the MRT

Rebrand — TECNO 2026: from affordable gaming phones to a lifestyle-fashion brand

Representing the new direction — POVA 8 Series, customizable D.I.Y. Matrix Display on the back

Marketing — Large billboards across MRT stations

Source: Techhaus Thailand

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