Synnex repositions as a Value Creator, staking its flag on AI to drive business solutions through 2027
SYNNEX announces a new direction at Partner Connect 2026, teaming with over 30 brand partners to combine AI and cloud, while launching new services SWOPMART and Prompt Money
By Techhaus ThailandFriday, September 11, 2026

New direction — From distributor to "Value Creator," integrating AI and cloud with the expertise of more than 30 partner brands
Network — More than 70 global technology brands · Over 6,000 distribution points nationwide
New services launched — SWOPMART Trade-In (used-device buying/selling) · Prompt Money (partner funding support) · Expanded warranty services with insurance brokers
Goal — Becoming Thailand's "No. 1 IT Ecosystem" through end-to-end partnership from business development, solutions, and services to after-sales
Source: Techhaus Thailand


