Business · IT Business

Synnex repositions as a Value Creator, staking its flag on AI to drive business solutions through 2027

SYNNEX announces a new direction at Partner Connect 2026, teaming with over 30 brand partners to combine AI and cloud, while launching new services SWOPMART and Prompt Money

By Techhaus ThailandFriday, September 11, 2026
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Synnex repositions as a Value Creator, staking its flag on AI to drive business solutions through 2027

New direction — From distributor to "Value Creator," integrating AI and cloud with the expertise of more than 30 partner brands

Network — More than 70 global technology brands · Over 6,000 distribution points nationwide

New services launched — SWOPMART Trade-In (used-device buying/selling) · Prompt Money (partner funding support) · Expanded warranty services with insurance brokers

Goal — Becoming Thailand's "No. 1 IT Ecosystem" through end-to-end partnership from business development, solutions, and services to after-sales

Source: Techhaus Thailand

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