Apple reportedly developing a screenless health band to rival Whoop, using Apple Watch sensors without a display
Bloomberg reports Tim Cook and Eddy Cue are personally pushing the project, with a launch not expected before 2028 as AI glasses and camera-equipped AirPods take priority
By Techhaus ThailandSaturday, September 26, 2026
Status — Still a prototype, no decision yet on production (per Bloomberg)
Championed by — Tim Cook (CEO) and Eddy Cue (head of Services, oversees health team)
Prototype form — Fabric strap + small computing module · Apple Watch-style heart sensor · No screen
Reference competitors — Whoop · Oura Ring
Features Apple Watch already has — Readiness Score · Biological Age Estimate · New Health app version in iOS 27.2
Expected launch — Not before 2028 (queued after AI glasses and camera-equipped AirPods)
Source: Techhaus Thailand
