Taokaenoi teams up with Calbee to launch "Ban Ban Spicy Seaweed Flavor," creating a vegetarian-snack sensation

Taokaenoi Food & Marketing Plc and Calbee Thanawat announced a partnership to develop a new product, 'BanBan Spicy Seaweed Flavor,' using Taokaenoi's concentrated seaweed powder to add a bold spicy flavor to BanBan's crispy baked pea snack.

The product contains no animal ingredients and carries a 'Jay' (vegan) mark on its packaging, targeting health-conscious consumers and the vegetarian festival season.